VEEGUM® EZ

A unique, fast hydrating acidic smectite clay for topicals. It is particularly useful in sunscreens and exfoliant acid emulsions. VEEGUM® EZ is a direct offset for VEEGUM® Ultra and does not contain titanium dioxide. VEEGUM® EZ is a unique rheology modifier, suspending agent and emulsion stabilizer for personal care products. It is a water-washed smectite clay that provides acid pH, aqueous dispersions. Its INCI name is: Magnesium Aluminum Silicate. VEEGUM® EZ does not contain titanium dioxide and is a drop in replacement for VEEGUM® Ultra.

Easy to Hydrate

The hydration of smectite clays typically requires heated water, extended mixing times or the use of high shear mixers to exploit their full thickening and suspending capabilities. VEEGUM® EZ is conveniently hydrated in unheated water with common equipment such as a propeller mixer. The recommended minimum hydration time is only 15 minutes.

pH Optimized

VEEGUM® EZ provides acidic dispersions (pH 4.2 to 5.2). Buffering is not usually
required when VEEGUM® EZ is used to stabilize and modify the rheology of cosmetic
and personal care formulations.

Synergistic with Gums and Polymers

VEEGUM® EZ is an anionic clay compatible with most anionic and nonionic
ingredients. It can be cohydrated with common anionic polymers such as carbomer,
xanthan gum and CMC. The clay and polymer may be dry blended and added to the
hydration water simultaneously. These mixtures produce rheology synergism and
thereby provide optimum viscosity and stability in topical compositions. VEEGUM®
EZ also beneficially modifies the texture and feel of these formulas providing
tack-free topical products and reducing or eliminating the tacky, gummy or stringy
nature of organic gums and polymers.