Brilliant Group, Inc.
About Us
Daylight fluorescent colors make products more visible and more attractive. We created Brilliant Group to make accessing and using those fluorescent colorants easy for our customers.
To help keep things simple, each product in our broad portfolio of pigments, toners, dispersions and ink concentrates is available in the same, easy-to-order, formulation anywhere in the world. Our R&D team directly supports our customers through the evaluation process to ensure the fastest path to success. This success is further compounded as our customers’ application experience informs the evolution of our products.
Our Mission
We provide a simple, end-to-end experience for our customers to apply fluorescent pigments.
Our Values
We are an independently-owned manufacturer founded and run by chemists. We LOVE fluorescent pigments. Members of our leadership team have been in the industry since the 1980s.
We know the chemistry of fluorescent colorants better than anyone else in the industry. It is just a part of what it takes to deliver an excellent customer experience. To truly deliver on our mission, we embrace four key values within our organization.
- Growth Mindset: Continually Improve Our Processes & Ourselves
- Healthy Disagreement: Seek and Encourage Differing Opinions
- Customer Focus: Make Your Customers’ Lives Easier
- Ownership: Take Ownership of Everything You Do
