Enhanced TDS
Knowde-enriched technical product data sheet
Identification & Functionality
- Ingredient Name
- Ingredient Origin
- Protein Type
- Food Ingredients Functions
- Pharma & Nutraceuticals Functions
- Ingredients
- Whey Protein Concentrate
- Technologies
- Product Families
Features & Benefits
- Labeling Claims
- Food Ingredients Features
- Ingredients Features
This ingredient has the following features:
- Bland flavor
- Low solubility
- Low viscosity
- Good nutritional properties
- Superior functionality in nutrition bars
Applications & Uses
- Markets
- Applications
- Food & Nutrition Applications
- Suitable For
- SPORTS & LIFESTYLE NUTRITION
- Use in Sports & Active Lifestyle Applications
Perfect for bar applications within the sports & active lifestyle category
The nutritional bar market is growing rapidly, and many consumers looking to protein bars for a nutritious snack on the go.
Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal; and as the market goes mainstream, taste and texture becomes more important than ever:
- 74% consumers say good taste is important when choosing bars.1
- 63% consumers are concerned about the texture of high protein snacks.1
Enhanced functional characteristics
SureProteinTM FlexBar is a whey protein concentrate with enhanced functional characteristics designed for providing superior taste and texture for a softer bite, and for extending the shelf life of nutritional bars.
Extremely versatile, this ingredient is ideal for all types of bar applications, from granola to nougat or dough bars. SureProteinTM FlexBar permits high levels of whey protein and can be used as the sole protein source in making bars or in conjunction with other ingredients.
- Other Applications
This ingredient can be used in the following applications:
- High protein sports and nutrition bars
- Protein fortified foods
- Yogurt and drinking yogurt
- Fermented milk products