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"Kent Nutrition Group (KNG) is the home of the Kent and Blue Seal quality animal nutrition brands. Kent is the brand serving the Midwest, and Blue Seal is the brand of the Eastern U.S., from Maine to Florida. The origin of KNG is grounded in the innovation of Gage Allison Kent of Indianola, Iowa, who in 1927 revolutionized the livestock feeding industry of the time by using only quality ingredients to develop Kent 34% Baby Beef, which was christened “The Feed Without a Filler” and set the tone for the Kent quality nutrition the brand continues today. Meanwhile, in Lawrence, Massachusetts, the H.K. Webster family had been executing on a similar business model of quality animal nutrition since 1868, under the H.K. Webster Company name and its line of Blue Seal quality animal feeds.

Both companies flourished, with Kent moving to Muscatine, Iowa in 1936 to take advantage of economical Mississippi River transportation of ingredients and products. Kent and Blue Seal grew their product offerings and expanded their market area as well as market share into the 1980s. In 1988, the holding company of Kent purchased Blue Seal. Both companies functioned successfully as independent entities until 2010, when Kent Nutrition Group, Inc. was formed. KNG combined the prosperous Kent Feeds and Blue Seal Feeds into a single business, focused on serving commercial livestock producers, equine enthusiasts, country lifestyle aficionados, as well as small animal and pet owners.

To better execute on its mission to be the most trusted and preeminent regionally focused animal nutrition company in the United States, in 2015 a new brand strategy was implemented at KNG, making Kent the quality animal nutrition brand in the Midwest and Blue Seal the quality animal nutrition brand in the eastern U.S."

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KENT

NutriVantage

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EnergiLass

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ARRIVALmax

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Kent Show Feeds

Kent Show Feeds™ Baby Beef Complete is a complete, pelleted feed ideal for all classes of cattle, but is particularly well suited for beef show animals. This product can be fed from weaning on, and is a very palatable formulation designed to encourage intake to help keep calves feed for optimum health and condition. Eating Baby Beef Complete helps calves gain the fill you’re looking for in the lower body and flank. A Complete pellet for beef cattle.

Kent Show Feeds™ Baby Beef Complete

KENT® Cattle 32 AN is an economical, all natural protein supplement for growing and finishing beef cattle. A beef cattle supplement for mixing steer and heifer rations.

KENT® Cattle 32 AN

Kent® Performance Primer is a blend of Kent Nutrition Group’s proprietary NutriVantage technology, Kent Natural Yeast, BetaMOS, along with vitamin E and organic trace minerals. Kent Performance Primer is specifically formulated to aid in optimal performance in all classes of cattle during periods of stress. Easy to use, Kent Performance Primer is designed to complement the current nutrition – simply add to the TMR or top dress at the rate of 0.25 lb/head/day during times of predicted stress or desired performance. A supplement formulated to aid in optimal performance in all classes of cattle during periods of stress.

KENT® Performance Primer

KENT® Feedlot CIT Finisher is a protein, vitamin and mineral supplement formulated for using feedlot rations during the finishing phase. Feedlot CIT Finisher is a supplement formulated for feedlot cattle.

KENT® Feedlot CIT Finisher

EnergiLass® 12 is an all-natural protein, mineral and vitamin supplement designed to complement the diet of cattle grazing medium to high quality pasture, hay or other forage. A supplement for beef calves and cattle on pasture.

EnergiLass® 12

KENT® Arrival Conditioner Complete is a complete pelleted diet for preconditioning and receiving cattle. This highly palatable starting diet encourages feed intake and helps get cattle off to a good start. For cattle on pasture and feedlot cattle.

KENT® Arrival Conditioner Complete

Framework 365 Mineral™ ADE is a free-choice, loose mineral supplement formulated to be the foundation of nutrition for beef cattle on pasture. Framework 365 Mineral ADE is formulated for beef cattle on pasture or in the feedlot, growing beef calves, dairy cattle and replacement dairy heifers.

Framework 365 Mineral™ ADE

ARRIVALmax® Complete is a complete pelleted diet for starting and preconditioning steers and heifers. Every bite provides the proper proportion of all nutrients. This product is a very palatable starting diet which encourages increased feed intake to get cattle off to a good start. ARRIVALmax® Complete receiving feeds are specifically formulated for incoming cattle.

ARRIVALmax® Complete

KENT® Cattle Comfort 20% is used for beef cattle on pasture or in the feedlot.

KENT® Cattle Comfort 20%

Kent Nutrition Group

"Kent Nutrition Group (KNG) is the home of the Kent and Blue Seal quality animal nutrition brands. Kent is the brand serving the Midwest, and Blue Seal is the brand of the Eastern U.S., from Maine to 

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