ApoEplus® consists of orange-red, free-flowing beadlets containing 10% ethyl ester of β-apo-8′-carotenoic acid in a protective matrix. This yellow carotenoid is widely used in the feed industry as an additive for offering yellow pigmentation of egg yolk and poultry skin. In comparison to yellow xanthophylls from plants, ApoEplus® is in a high bioavailability form and has a higher deposition rate in egg yolk and poultry skin.