OataVia™ p-Coumaric Acid

OataVia™ p-Coumaric Acid is a naturally occurring polyphenol found in wine, vinegar, honey, tomatoes, basil, garlic, several edible plants, many fruits, and cereal grains like oats. P-Coumaric is a potent antioxidant that can inhibit lipid peroxidation and radical scavenging, comparable to BHA, BHT, α-tocopherol, and ascorbic acid. It is also an effective anti-microbial against E. coli and S. aureus, and shown in food systems.

Brand: OataVia (1 products)

INCI Name: Hydroxycinnamic Acid

Ingredient Name: P-Coumaric Acid

Functions: Anti-Microbial Agent, Antioxidant

Ingredient Origin: Fermentation

Labeling Claims: Clean Label, GMO-free, Gluten-free, Kosher, Natural, Naturally Derived, Plant-Based, Sustainable, Ulta Beauty's Conscious Beauty, Vegan

Certifications & Compliance: Kosher

Synonyms: 2-Propenoic Acid, 3-(4-hydroxyphenyl)-, 3-(4-Hydroxyphenyl)-2-propenoic Acid, 3-(4-Hydroxyphenyl)acrylic Acid, 4′-Hydroxycinnamic Acid, 4-Coumaric Acid, 4-Hydroxycinnamic Acid, Cinnamic Acid, P -hydroxy-, NSC 59260, NSC 674321, p -Coumaric Acid, p -Cumaric Acid, p -Hydroxycinnamic Acid, p -Hydroxyphenylacrylic Acid, β-[4-Hydroxyphenyl]acrylic Acid

Enhanced TDS

Knowde-enriched technical product data sheet

Identification & Functionality

Features & Benefits

Benefit Claims
Benefit Claims (Health)
Labeling Claims
Food Ingredients Features
Benefits
  • Meat Products
    • Anti-microbial
    • Extends shelf life
    • Improves acceptability of color & flavor
  • Fresh Fruits
    • Anti-fungal
    • May extend shelf life
    • Delays senescence
    • Maintains quality attributes
    • Decreases oxidation products
  • Color Stabilization
    • Enhances color in red wine
    • May stabilize fruit-derived anthocyanins
  • Cosmetics
  • Skin Lightening
    • May extend shelf life
    • Unique anti-melanin
    • Suppresses UV-induced skin pigmentation
  • Flavors
  • Fragrances
    • May extend shelf life
    • May prevent oxidation
Advantages of OataVia™
  • Sustainably produced by a proprietary fermentation process
  • GMO-free, vegan, and kosher
  • Neutral in taste, color and odor
  • Available at 95% purity
Product Highlights
  • p-Coumaric acid is a natural antioxidant found nearly ubiquitously in the plant kingdom. It is found in cereal grains like oats, and also nuts, fruits and vegetables. The antioxidant activities of p-coumaric acid are comparable to BHA, BHT, α-tocopherol, and ascorbic acid.1 p-Coumaric acid also has anti-microbial activities against E. coli, S. aureus, B. cereus, and L. monocytogenes.
  • OataVia™ is a sustainable source of highly pure p-coumaric acid, without reliance on intensive farming or inconsistent harvests.
  • OataVia™ is a highly pure source of p-coumaric and can serve as an ideal preservative for food, beverage, and cosmetic applications. 

Applications & Uses

Regulatory & Compliance

Certifications & Compliance

Technical Details & Test Data

Application Studies

Delays Senescence and Improves Quality Attributes of Fresh Fruit
Climacteric fruit tend to quickly deteriorate after harvest, causing a short shelf life and decreased market value. Chemical pretreatment is one technique to delay senescence of agricultural products. The ability of p-coumaric acid to delay senescence of kiwifruit was assessed.

  • Design:
    • Kiwifruit bathed in control (distilled water) or 0.5 mmol/L p-coumaric acid solution for 10 min were stored at 20°C for 20 days. The selected concentration was optimal based on preliminary studies testing between 0.3-1 mmol/L³.
  • Outcomes:
    • Pretreatment with p-coumaric solution improved firmness, decreased respiratory intensity and increased chlorophyll content of kiwifruit compared to controls.
    • p-Coumaric acid treated fruit had less H2, O2 and lipid oxidation products, and greater  endogenous antioxidant activities compared to untreated fruit.

Skin Lightening
p-Coumaric acid is recognized to be a strong inhibitor of the melanin production in skin.13 The ability of p-coumaric acid to suppress UV-induced skin reddening and pigmentation was assessed.

  • Design:
    • Topical cream containing 0% (control) or 1.5% p-coumaric acid were applied twice daily to forearm skin of 21 subjects (mean age 35.2 ± 6.8 years).
  • Outcomes:
    • 7-day application of the p-coumaric acid cream prevented UV-induced skin reddening and pigmentation of human skin.
    • While the p-coumaric acid cream was unable to change erythema or melanin indices if applied after erythema formation, longer term application (8 weeks) of the cream was able to reduce melanin index.