iActive™ PA

iActive PA is an organic acid derived from rice bran that has antioxidant properties. One of the most important effects on skin is moisturizing and lightening; regardless of concentrations of phytic acid, the application of a skin lotion containing phytic acid reduces melanin values. This is because the penetration of phytic acid into basale layer inhibiting the activity of tyrosinase, which is involved in melanin synthesis, resulting in an improved lightening effect. On the other hand, moisture is balanced not only in dry skin but also in oily skin resulting on an improved elasticity. Phytic Acid also protects cosmetic formulation due to its chelating property that is even stronger than EDTA.