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Heilala Vanilla’s origins began in 2002 as an aid project founded by New Zealander, John Ross, and his family.
The Kingdom of Tonga had been ravaged by Cyclone Waka, leaving the Islands and its people shattered in the wake of an exceptionally vicious natural disaster.
Partnering with a local family in the village of Utungake, together they established a small vanilla plantation that robustly grew into the world renowned humanitarian vanilla brand, Heilala Vanilla. Now sourcing vanilla from all over the world.
While brands in our space opt for cream, beige, and brown tones, Heilala is energetic, fun and embracing of the good times. We are a vibrant celebration of all things bold, bright and South Pacific-inspired. When it comes to elevating your baking experience, Heilala stands out. Infused with color, warmth and vibrant vanilla flavor, our products are not just delicious— they leave a vanilla taste that lingers with every bite. Join us in bringing a taste of joy to your culinary adventures
We offer the finest Organic Certified Vanilla, Cinnamon, Honey & Essential Oils products.
Our mission is to promote the natural resources of Madagascar while providing stable economic growth to the Malagasy people.
Our diverse product portfolio is rooted in sustainability, harvesting from local farms, drawing straight from the loamy fresh soils and primitive deep forest environment of the highlands.
We are proud to be:
Metarom was founded in 1953, a family and employee owned business, boasting over 70 years of experience in the manufacture of flavors, extracts, caramels, functional ingredients and vanilla bean products.
We are delighted to share our expertise and core values with our growing base of happy clients. With our 10 manufacturing facilities on 5 continents, we enjoy global collaboration, supply chain optimization, and a wealth of market insights from every corner of the world.
We regularly welcome customers from all over to our state-of-the-art labs for tours, tasting sessions and education. Working with Metarom Group is a collaborative experience.
We look forward to being your ingredient partners!